Branding, branding, branding! It feels like everyone always talks about branding, but it’s more than a logo and picking your colors. In fact, it’s a critical component for businesses of all sizes, providing the foundation for trust, recognition, and customer loyalty. That’s why I put together this step-by-step guide to building your branding, especially if you’re a heart-led business owner.

SEO, or search engine optimization, might sound like one of those daunting acronyms, but it's actually your best friend when it comes to organic marketing and organic discovery. I'm breaking down the essentials of SEO, making it accessible and actionable for everyone, whether you're a seasoned pro or just starting out.

The August 19th Full Moon in Aquarius is a powerful energy source for businesses. This Supermoon is the first of four, promising a surge of motivation before the calmer energies of Virgo season arrive. While this lunar phase can be emotionally draining, it also offers a unique opportunity for innovation and breakthrough.

To help you uncover your own ikigai and craft a killer UVP, I've shared some practical tips in my latest podcast episode. From seeking out honest feedback from your clients to keeping your messaging simple and clear, these tools will help you position your business for success.

Sales calls—two words that can send shivers down even the most seasoned entrepreneur's spine. For spiritual business owners and introverts, the prospect can be downright terrifying. Yet sales calls are an essential part of growing any business. So, how can we transform this dreaded task into a fulfilling and effective experience?

What if you could reclaim control of your time? The good news is, creating space in your calendar isn't magic. Here are 5 practical strategies to help you breathe easy and boost your productivity.

In a world that often demands conformity, running a business as a creative, neurodivergent, or a highly sensitive person can be both a challenge and a unique opportunity. The latest episode of The Good Business Witch podcast, hosted by Megan Winkler, dives deep into the importance of setting boundaries and managing energy to create a balanced and fulfilling life.

Are you ready to inject a dose of Leo fire into your business? The New Moon on August 4th is a golden opportunity to unleash your inner entrepreneur, boost creativity, and pave the way for exciting new ventures. Let's harness the energy of this dynamic celestial event to elevate your business to new heights.

Burnout is a serious issue, but it doesn't have to define you. These 20 powerful quotes will provide the motivation and support you need to overcome burnout and get back on track. I've curated a mix of words from successful leaders, renowned thinkers, and everyday heroes to offer a well-rounded perspective on healing and moving forward.

Discover how to infuse authenticity, playfulness, and integrity into your business. We’re redefining what a brand is and guiding you through the process of aligning your business with your personal values. Learn about the importance of a clear mission statement, visual identity, and authentic marketing strategies, and more!

This Full Moon in Capricorn is a powerful release for business owners. Read more about what’s in store for your zodiac sign!

Welcome back to The Good Business Witch podcast! In this episode, I dive deep into the world of ethical marketing for the empathetic entrepreneur. If you're looking to balance your mission with your marketing in a way that feels authentic and true to your values, this episode is for you.

Sometimes it’s a struggle to look good on camera - what color works? Do you need color season testing? Do you need a new light? Here are some of the ways you can dress to impress on camera for client meetings, interviews, and more!

If you're ready to embrace your unique wiring and create a business that's as magical as you are, tune into this enlightening episode of The Good Business Witch podcast. Let it be easy. Let it flow.

Leo energy is all about bold action. Don't wait for opportunities to come to you. This season is about taking initiative and owning your space in the market. Read more about how you can use Leo’s energy in your business this month!

Want to be more consistent in your business? Learn how to capture clarity, get more creative, and be productive without burning out!

Being consistent in business is a must-have for solo business owners. If you don’t do it, it doesn’t get done! Read more about how you can increase your consistency without burning out.

Do you want to cut through the noise and stand out online like never before? Here are a few tips to get your started!

Cancer season, roughly June 21st to July 22nd, washes over us like a warm summer rain. It's a time ruled by the emotional water sign, the Crab, bringing a wave of nurturing energy, deep connection, and heightened intuition. But for the business witch, how can we harness these cosmic vibes and weave them into our professional pursuits?

Sleep isn't a luxury; it's a biological necessity. During sleep, our bodies are busy repairing tissues, consolidating memories, and regulating hormones.