Hot Mess Marketing: Why Cluttered Systems Are Costing You Sales (And Sanity)
Your marketing doesn’t have to feel like running a marathon in heels. With the right system, you can go from scattered and stressed to calm and confident. Learn more about why cluttered marketing is robbing you of sales - and what to do about it!
Breaking Through Creative Blocks: Energize Your Business with Strategy, Soul, and Magic
In the latest episode of The Good Business Witch podcast, I’m diving headfirst into the frustrating (and all-too-familiar) world of creative blocks—and how to smash through them like the magical badass you are. As a neurodivergent and creative entrepreneur myself, I know what it’s like to juggle the chaos of running a business that feels as unique as you are.
AI in Business: Embrace the Bots Without Losing Your Voice
Ah, artificial intelligence—a phrase that can send shivers down the spines of business owners, conjuring images of lifeless robots taking over the world. But let’s be real here: we’re not talking about Skynet taking over your marketing. We’re talking about adding a few extra hands (digital ones, that is) to help lighten your load, keep you consistent, and bring a bit of calm to your marketing chaos.
Great Marketing Systems are Your Secret Weapon Against Burnout
We’ve all been there. It’s 10 p.m., your laptop’s glaring blue light is now a bedside companion, and you’re knee-deep in a “quick” social media post that somehow ate up two hours. The reality is, if you’re trying to keep your business thriving without a solid marketing system, you're setting yourself up for burnout.
Marketing Consistently when You're Feeling Scattered
Embracing your unique rhythm is not only possible but essential for sustainable marketing consistency. By aligning your marketing efforts with your natural flow, you can maintain the consistency needed to grow your business while honoring the creative, spiritual, and dynamic person you are.
Branding for Beginners: A Step-by-Step Guide to Building Your Brand
Branding, branding, branding! It feels like everyone always talks about branding, but it’s more than a logo and picking your colors. In fact, it’s a critical component for businesses of all sizes, providing the foundation for trust, recognition, and customer loyalty. That’s why I put together this step-by-step guide to building your branding, especially if you’re a heart-led business owner.
SEO for Beginners - Get Your Site to Work for YOU!
SEO, or search engine optimization, might sound like one of those daunting acronyms, but it's actually your best friend when it comes to organic marketing and organic discovery. I'm breaking down the essentials of SEO, making it accessible and actionable for everyone, whether you're a seasoned pro or just starting out.
What’s Your Unique Value Proposition?
To help you uncover your own ikigai and craft a killer UVP, I've shared some practical tips in my latest podcast episode. From seeking out honest feedback from your clients to keeping your messaging simple and clear, these tools will help you position your business for success.
People Pleasing & Fear of Sales in Your Business
Remember, without sales, your business is an expensive hobby. You can always look to your clients for ideas and inspiration on what to say about your work, and you've got to spend time adjusting your perception of sales.