4 Tips for Starting Fresh: Aquarius Season in Business
It’s Aquarius season, witches, and you know what that means: time for revolution, social justice, and innovation! As an Aquarius sun myself, I couldn’t be more thrilled to soak in this energy and lean into some big shifts — both personally and professionally. Let’s dive into what’s happening around here and how this season is inspiring change.
Big News, Big Moves
First off, I’m shaking things up on social media. You’ll still find me here and there, but I’m expanding my presence to platforms like Blue Sky (find me at @MeganWinkler) and leaning into YouTube. Oh, and writing? It’s about to be my main squeeze. I’m committing to sharing more insights, tips, and magical vibes on my website. Plus, I’ve got a second site in the works —dedicated entirely to my Reiki practice! Once it’s live, both sites will be beautifully interconnected, so whether you’re here for business magic or healing energy, I’ve got you covered.
And speaking of launches, the Magickal Business Activation (MBA) Membership is officially live! This monthly membership is perfect for spiritually aligned business owners who want to make a difference in the world AND pay their bills without selling their souls to hustle culture. For $45 a month, you get:
Weekly group coaching calls (yes, every single Tuesday!)
A new theme each month—we’re kicking off February with marketing off social media
A safe, supportive community of like-minded business owners
If that sounds like your jam, you’ll find the link in the show notes or on my socials. Come join the magic!
The Social Media Shift
Let’s talk about social media for a sec. Over the weekend, it felt like the digital world turned upside down. Meta is axing fact-checkers and hate speech moderation (ugh), and tiktok had a bizarre, chaotic moment that honestly feels...icky. It’s just not sitting right with me anymore. So, I’m stepping back.
What does this look like? My Instagram is transforming into a curated nine-grid that serves as a welcoming gateway to my other spaces. I’ll still be in my Stories from time to time. Want to truly connect? Come find me on Blue Sky or LinkedIn. It’s a realignment that feels deeply Aquarian and perfectly timed for this season of innovation. And I know a lot of people are considering the transition from social media marketing to something a little less “online all the time.”
But I know what you might be thinking: “If I’m not marketing on social media, how do I market my business?” Great question. Here’s a little exercise to get you started: Grab a notebook and jot down your last 5–10 clients. Where did they come from? Was it social media, email, personal referrals, networking events? When I did this, I realized most of my clients come from communities, workshops, my podcast, and email, not Instagram like they used to. If you’re seeing similar patterns, maybe it’s time to try something new.
Embracing the Energy of the Season
With the Lunar New Year on January 29 and Imbolc on February 1, this is a beautiful time to start fresh. Imbolc is all about lighting a spark, literally and metaphorically, to bring life back into your work and purpose. It’s the first whisper of spring, a reminder that brighter, warmer days are ahead. Whether it’s a candle on your desk or a fire in your soul, this is your moment to reignite.
And let’s not forget: it’s still the dead of winter. Capricorn’s ambitious energy may have made us feel at odds with the need to rest and hibernate. So, give yourself grace. Winter’s a time for dreaming and planning, not pushing yourself to the brink.
Transformation Doesn’t Come with a Deadline
This year has felt heavy or slow, know that transformation doesn’t have a deadline. New beginnings can happen anytime—whether it’s January 1, Imbolc, or a random Tuesday in Aquarius season. Take a deep breath, let go of what’s not working, and step into what feels aligned and true.
Sending you all the love, magickal vibes, and courage to embrace change. If there’s anything I can do to support you, let me know. Let’s make this Aquarius season one to remember!